Bloomington, Illinois — January 12, 2022 – Carle Health & Fitness Center announced today that it has been named a winner in the 3rd Annual MXM Locations of Excellence Awards. This recognition is a testament to Carle Health & Fitness Center’s ability to gather and act on member feedback and be a leader in providing exceptional member experience.
Gyms have been under an enormous strain the past two years. Creating thorough cleaning and safety protocols, keeping clubs staffed appropriately and providing an exceptional customer experience has become even more important to gaining member loyalty and satisfaction during the pandemic. As standards and expectations have been raised, so have the challenges gyms face in meeting them.
The Clubs awarded the MXM Locations of Excellence Awards have set themselves apart from other gyms and seen success as a result of innovation and their commitment to gaining and evaluating feedback in effort to provide an optimal experience for their members.
Winners are selected based upon two criteria:
- The winner must have at least 240 valid member feedback responses for the last 6 months of 2021.
- The winner must achieve an average score of 9 in four required categories, and one flex category score of 9.
The required categories are:
- Front Desk Staff Friendliness
- Overall Staff Friendliness
- Gym/Club Cleanliness
- Likelihood to Recommend
The flex categories are:
- Equipment Condition
- Locker Room/Showers
- Staff Assistance
- Group Exercise/Fitness Classes
- Personal Training Services
“Carle Health & Fitness Center is a model of member experience excellence for fitness clubs around the world,” said Blair McHaney, CEO of MXM, “The MXM Locations of Excellence Award Winners optimize putting the customer at the center of club operations. Just ask their members, because we have.”